As far as what makes me intrigued enough to actually pick an item on a menu, I normally find myself drawn to the description. I don't think a photo pulls me as much as it normally repulses me. Some food photos are really disgusting. Stephanie, thank you for sharing the photos from the last Communication Arts, which reminds me, I need to renew. That tator tot image should be used at Ale Mary's, a Baltimore Tator Tot heaven of sorts. It also proves the point that unless you hire a professional, don't use photos of food you took yourself. Great image!
I always look at the price too. I can't help but look for the biggest bang for my buck. A pet peeve I have with menus are the book menus. If you've ever eaten at Double T diner, you know what I'm talking about. I need two cups of coffee just to skim all the headings and who orders fish from any menu that long. I'm sorry, I just don't believe it's fresh if you need a supermarket size refrigerator to hold all the ingredients for all your menu items.
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