Monday, October 26, 2015

TV Show Logos

So, upon watching what could be an epic episode of The Walking Dead last night, I started to think about TV show logos. The Walking Dead's logo is fit for the show in my opinion. The typeface is a bold all-caps sans-serif. The kerning/tracking is tight and the counters are encroached on, which leads to that feeling of entrapment by walkers (zombies). They often grunge it up with a texture treatment to make it look even more scary, dirty, rough. The "THE" barely rests on the "A" of walking, so it makes you feel as though one little knock and it could fall off, which pretty much describes the shows plot line. I love it.



In doing some reading about TV show logos, I came across a couple articles. In this Creative Bloq article, 12 Great Uses of Typography in TV Logos, many popular TV shows throughout the last two and half decades are referenced, including Breaking Bad, Mad Men, Buffy the Vampire Slayer, Game of Thrones... I think many of them have been successful, especially The X Files. I feel like I would recognize that anywhere. Pimp My Ride, not so much. I think it's just my personal opinion of the bubble typeface that screams 70s that I don't like. I think That 70s Show did a great job of not using a stereotypical typeface. I don't think its necessary for Pimp My Ride.

This next article from The Creative Market, Typography of Popular TV Shows, dives in a little further to additional shows but also references some matching typefaces for purchase if you're looking to design something with a similar feel.

What TV show logos stand out to you and why (whether in these articles or just as you watch your favorite shows)? Are there some you find more successful then others? Why?







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