My initial reaction was that I feel like so many of these logos are way too goofy looking for a presidential candidate. I get that they are all trying to be approachable, but so many of them lack a"strong" feeling to their type or image. Bernie Sanders looks like I should hire him for a child's birthday party. Carly definitely looks like she is hosting some sort of Memorial Day one-day sale ala Macy's, Jeb? Sigh, who was in charge of the typography there? I remember being in Words and Images and talking about Hilary's logo and the class was discussing whether or not the design was intentionally bad to poke fun or gain media attention? It definitely seems like an odd choice, but her application in her campaign seems to work at least. The arrow in the H (even if is red and point to the right) has some vision that sets her apart and illustrates her campaign in various fashions appropriately. I can get behind that from a design perspective- it actually communicates. However, I definitely don't think any of these come close to Obama's campaign.
Speaking of, I came across
this article that discussed all the design options for Obama's logo and then the finalists, where the designer notes,
“The strongest logos tell simple stories."
It was said that usually the team only develops two to four, maybe five. in the end they came up with around 16 options, and ultimately focused on three. (Check out the article to see a bunch of the options).
It's interesting that Hillary and O'Malley seemed to have borrowed from this list...take a look at the finalists from the link above:
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