I think the importance given to store facades and displays is well deserved and a perfect example of what we strive for as Graphic Designers. The first thing that came to mind when I saw this post was the fake store facades that cities like Detroit have adopted to make their abandoned streets appear more enticing.
For those of you unfamiliar, a few years ago when the Super Bowl was located in Detroit the city underwent a rehabilitation of sorts, covering most of the dilapidated buildings with plywood cutouts of store fronts and houses. Behind the plywood was just scaffolding. The intent was for the main areas that would be nationally broadcast to entice viewers to consider Detroit as a viable neighborhood when considering buying a house.
I remember it being pretty surreal seeing pictures of what looked like broadway stage pieces laid out throughout the street.
The whole situation stands as a great example of the evolution of stores and facades, to the point where the goods sold and branding are no longer even relevant, and the facades serve a completely different purpose than were originally intended.
I wish I could find some pictures of the Detroit storefronts but I did not see any.
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