Re: Creative Process

The Creative Process is something that all designers go through. For me, I have notice that it only works when I am in school. I come up with an idea, I present it to the class/teacher, I do my drafts and they evolve into something better that I am proud to say that I designed.

I have been freelance for a little over a year now, and I can tell you that the client doesn’t always understand the creative process. They always expect that the first draft should be the final project. A few months back, I was working with a wedding planner, and she wanted a save the date for one of her clients. After the first draft, she said that they were not satisfied and that they would be looking for another designer. When I asked what was wrong with the piece, she said that it was a good concept but I didn’t understand her idea. I still think there was a lot of room to improve the draft I had submitted.

I still believe that we need to educate our clients of our process. What I usually do is to tell them beforehand there’s always room to make the design better, like Molly said it’s a process.