Re: Sewingpalooza

For starters the Allsaints Spitalfields window display is outstanding. The industrial design of the vintage sewing machines fits this brand flawlessly. Most of their apparel comes in a "neutral color palette" with a ton of black, grey, brown, and white, which gives the clothes themselves an industrial feel. Their logo, and website (including photography and layout) embody this sort of "vintage steel" identity. The tone of the entire brand is "smoky and serious", which is the exact opposite of Anthropologie's.

Anthropologie's displays (window and interior) are equally as beautiful as Allsaints Spitalfields', however embody an entirely different tone and identity. The "artwork" they use is far more playful, colorful, and dynamic. This fits their brand flawlessly as well, as their clothes are of a much richer color palette and full of a variety of patterns and styles. Anthropologie's logo and website (again including photography and layout) also have a "lighter/brighter" tone, which is extended into their displays. Great examples of well rounded company branding.