Great blog post and great website! I have a different point of view on this particular topic. I unfortunately feel that the creative process is a luxury that I only get to have when I am designing for classes or personal projects. At work, when every second of my day is being counted and billed, you have to make things work FAST and the FIRST TIME. Only occasionally do clients want to see several different ideas for a project. The design/printing industry is obviously very competitive, and with a lot of companies being tight on cash, they don't want hours and hours spent on design. I routinely get projects on my desk with only an hour or two of design time authorized.
Now, I obviously don't work for a high-end agency with deep-pocket clients, but my company does do work for some well known names. I think that with the economy in its current state, many people are not willing to spend the extra money for "better" design. They would rather spend the extra money on more product. In these situations where I am pressed for time, I find that a few quick pencil sketches only take a few minutes, and are WAY better than doing nothing. I also find that using a grid on every project usually makes my work a lot quicker.
No comments:
Post a Comment