The Baseball Hall of Fame example definitely brings a little more understanding to the project one assignment. I can see how the “One for the Books” exhibit is a different entity from the hall of fame, yet it still fits in with the hall’s brand. The signage and collateral look super fun, and the layout of factual information is really engaging and easy to visually scan.
I’ve never thought about applying design to sports but HOW Magazine has had multiple (if I’m remembering correctly) articles this past year about the application of graphic design in relation to sports teams and events. May’s issue had a 3 page article in their In-House Issues section about the Indianapolis 500. The article discussed reinventing the logo and look every year, and the pressure the designer’s feel because of how into the graphics the fans are. The article itself was a really interesting look into the design department of a yearly event, but I was most interested in the idea of memorabilia and how that plays a significant role in design. I’m sure the program for the special exhibit at the Baseball Hall of Fame will be held onto for years as a keepsake of the trip. Because of this idea, it’s so important to think about a lasting impression and how that should affect our design choices.
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