The Allsaints storefront that Amy posted perfectly visualizes their brand. Their clothing always gives off a sense of British vintage fashion. I imagine characters from Sweeney Todd would wear Allsaints.
One of the best storefronts is Anthropologie. Like Jolie said, Anthropologie has consistently eye-catching window displays that represents their brand perfectly. Every display of theirs shows some aspect of the brand and what they have to offer inside.
Storefronts are important because they give shoppers the first glimpse of what's inside the store. The storefronts that do it right are visually representations of the brand and Allsaints and Anthropologie and the leaders of the pack.
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