Friday, September 9, 2011

Re: Sewingpalooza

Amy - That was a very cool storefront. I haven't been to Boston in quite a while, so that store isn't familiar to me. The antique sewing machines definitely give the store a vintage feel, and I would definitely be inclined to browse through to see what the store is all about.

Since I'm the first one to post after Amy, I just had to talk about this Apple storefront before anyone else did. I'm sure many of you have at least passed by Apple's Fifth Avenue store in New York City. This storefront if extremely unique. If you've never seen it before, the store is actually completely underground. What you see at first glance is a crystal clear cube with the Apple logo hanging down. The logo glows at nighttime, which draws in swarms of people (similar to how those bug zapper machines draw in mosquitos).  Once you walk through the doors, you take stairs down to the actual store. According to our most trusted source Wikipedia, this storefront was designed by Bohlin Cywinski Jackson, and actually won an architectural award for its design.

I think the entire design of the storefront is just amazing. Although the Apple store could be located inside a cardboard box and still be crowded with customers, I think this design is extremely innovative and inviting. Apparently, the store is actually in the process of getting redesigned. According to this article, "The glass cube is being rebuilt, this time out of 15 huge panes of glass instead of the 90 that were in place." Interesting. I'm curious to see what the new storefront will look like when it's completed.

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