Just wanted to share this

I saw this advertisement for a fast food company today and I was FLOORED by the design work. The stop-action animation work and art direction, as well as the message, are truly inspiring. This could be a lesson to other companies on marketing. Just thought I would share:

http://www.fastcodesign.com/1664919/how-chipotle-made-this-amazing-stop-motion-film-and-made-us-cry