Thursday, November 13, 2008

Seeing Green

As designers we have to think green. It is an issue that companies have to keep in the for front when they producing print materials. It is an issue that can harm a company or organization if they are not careful. As designers it is also our responsibility to offer green options to our clients/organizations for collateral materials. We have to think about it as if we were showing our clients a cool design technique that would be effective for the design. Going green has to be apart of our design solution. Otherwise we are doing an injustice to our clients.

As far as print going away, I think print is losing the battle of print media vs. electronic media. Newsprint is a perfect example of that losing battle. But I don’t think we will ever see print eliminated completely. While the electronic media is more cost effective and makes it faster to release information to the public, print media will always be necessary because people have a need to have things in their hands. Or do we?

This an interesting look into the future without print.

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