Impact of Design

I think design can have the same influence on voters as it does everything else, which is to say, a lot. Graphics Design is propaganda, symbolism, and marketing all rolled into one, and effective use can make a difference to voters -to a point. A nicer looking sign probably won't influence a staunch McCain supporter any more than a Heinz ketchup devotee is likely to switch brands because of the label alone. But to a newcomer or an undecided it probably makes more of a difference. Check out some of these projects done by a design consortium in Philadelphia called Design for Social Impact. They showcase their design projects which were all done with social causes in mind. There's a few interesting projects in there...