The birds and the bees

It still upset people almost 40 years later. Chelsea Girls, designed by Grand Vizier of Illustration Alan Aldridge, is creative, edgy and definitely represents peace of art. Since the client for the poster was Andy Warhol, there was no worry will it upset or insult someone, that was the purpose of the design at the first place.

I don’t want to talk about Alan Aldridge, who’s design is pushed till and over the extreme. What I am interested in is: Where is, or is it possible to define, the point where using of sex want be pushed over the edge, insulting audience and harming the client. Definitely, there are cultural obstacles that have to be taken in to the consideration. Usage of sex is looser in Europe than in America, but don’t even think about of using it at Middle East.

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“Focus” and “Blaupunkt” are using sex in mixture with humor, so that humor becomes dominant element, and something that will make message memorable. Or it is better to say, cleverness of the commercials will stay with us much longer than the message that is not funny. There are a lot of claver ads out there, but the one that uses humor are for sure the most successful.

On other hand, the massages sent by “Focus” and “Blaupumkt” are not decoded till the end (clever, isn’t it?). Is “Blaupunkt” selling just the car speakers or "the advantage" that will come with them? And what is required for “the perfect image”, digital camera, something else (you know what) or perhaps it takes both.

How hard is to sell this? With my "perfect" English skills, I’ll say to client something like this (since I am trying to sell sex, using deep voice is strongly recommended): “The basic concept for “Blaupunkt” car speakers will be Brown Bear and Pink Rabbit (since the target audience is straight). They will making it, in the beat of music, on the back shelf of the car”. No, no, no… this one is better: “Why don’t we use male in his late 20’s with erected camera?” What? Who?

I think my meeting with client will end like this: Client (trying to be smart): “Why don’t we play safe and go with boobies, boobies have the POWER, they can sell”. Hmm..., how stupid I am. I’ve always thought she has the “golden” voice.

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