Thursday, November 13, 2008

Print vs. Online

I too work at an academic institution and we have the same debates over print v. web. True, the web should be a information-driven, but compelling entry, but I can't underestimate how many students always want to follow-up with something in print. The grad program is in the process of creating a CD mailer - but its I think the packaging at the very least is what is still a hook for students. I don't think we have to fear the death of print.

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