Pandering – the first step to real change or a dodge to preserve the status quo – you decide.

Thanks Dave for alerting us to the standards of eco design, I’m happy somebody is doing this tho this sort of reading kind of makes my eyes cross.

Entire forests are now being pulped to extol the greenness of this or that product or service. Here is one of many sites that have bloomed recently that are dealing with the issue of greenwashing: http://www.greenwashingindex.com/

Greenwashing, while a swindle on the surface seems to me, perhaps, the realization by those in power, in business, in government, that a fundamental change in our culture is coming regarding the environment. We as human beings (as print designers we do have some conflicts) are the ones that will make it stick or not. It is a rhetorical acquiescence of power to the interest of the environment at least.

Even so everyone’s favorite green thing is still money… big oil conspiracies abound, we make crap people throw away, new nuclear power plants are on the drawing board, it is as the Chinese say, an interesting time to be alive.