okay... this stuff isn't exactly portfolio-worthy material, but the wasteland of direct mail is largely unavoidable if you're trying to scrape a living doing freelance gigs. money talks. until now i've been happy to design anything from nebulous credit-card offers to generic self-mailers & catalogs, collecting a check and sending them off into the world with nary a thought to their impact (social, environmental, or otherwise).
well. it's now run full circle. i did a series of audience-specific postcards for a client (left). i guess they thought it'd be _funny_ to add me to the mailing list or something... because this (right side images) is what awaited me in my mailbox yesterday.
initially, i was like... "hmmm, cool". then, about five seconds later... i thought, "wow... like...thousands of people are gonna get these, and (like i will) throw them away. my carbon footprint just became the size of a yeti. i'll say up front that getting out of advertising/direct mail as a sole source of income was an initial factor in applying to grad school. lets just say that this quashes most of the regrets i have about UB... and at times... there have been a few.
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