Friday, October 30, 2009

I'll try this again...

http://www.adobe.com/designcenter/video_workshop/

Adobe tutorials

I was shown this site awhile ago...very useful.

Question about Caddyshack

A golf cup is normally 4 1/4 inches in diameter....big enough for you to reach in and grab your golf ball out after you drill a putt. The PVC pipe I have for the DVD package prototype is much smaller in diameter, but big enough for the golf ball to fit through cleanly. Problem is it's not big enough for anyone to reach into to grab the ball out...you'd actually have to flip the package over briefly to dump the ball out. My estimation is that I'd have to get about a 3 inch diameter pipe to accomodate reaching a forefinger and thumb into the hole to extract the golf ball. While a bigger pipe would also potentially solve the "scale of the gopher" issue, it also would cause an issue in that the golf ball wouldn't hide the entire gopher illustration.

I'm also concerned about how much space a larger pipe would command on the front of the DVD package...with a ball rattling around in it.

I'd appreciate any thoughts on whether I should stick with the pipe I have or go for something bigger. I think I was fine up until realizing the scale of the ball is off in relation to the hole, but I'm not sure how much that matters with a "surprise" (the golf ball) that probably will be used and won't ever go back in the hole once extracted.

20 Photoshop Tips

I learned most of these a few years ago, they help with my work flow and save a bunch of time, which is important because who wants to be working in Photoshop all the time? (me)

I hope you guys find them useful.

Thursday, October 29, 2009

Spec Work > BOO!

I have very strong feelings on spec work. It sucks.

I have thought about this issue a great deal and I recently read an article in CA's photography annual about the state of design that you should all read. Basically the issues is this: there is no certification for graphic design like there is for architecture, industrial design and interior design. According to the article there are thousands of design programs at universities across the country, for these other fields in design, there are a couple hundred—combined. So colleges are creating programs, allowing almost anyone to enter (the money factor) with or without what it takes to contribute successfully to the fieled of graphic design. The job market gets flooded each year at graduation time with a huge population of under-qualified designers, all looking for a job or taking any job they can get and usually, under-cutting quality designers and firms. In the end, nobody wins because the work is usually poor, thus leaving a blemish on the face of quality designers, good designers who do good design are ignored and the client ends up looking bad and wasting money.

Don't think UB isn't also guilty of this trend. I anguish over the work of some classmates in the program and I can't believe what they hand in. Many of these students do not have what it takes and sadly they end up with a graduate degree in a field they do not understand or are prepared to contribute successfully. I personally think the program suffers greatly from this, it cheapens the degree in my opinion and that sucks too.

So, what does this all have to do with spec work? Simply, thousand of people pumped into the industry each year, on top of the thousands who are already struggling, limited jobs and a corporate greed system that takes advantage of graphic designers. If there was some sort of certification system, perhaps schools would cut back on the cash cow of false hopes they label a design program.

It is easy to eliminate spec work, don't do it and the results will trickle down.

I have a lot more to contribute to this issue, I'm glad it was brought up. See you all in class.

PS- I barely proofed this, so please excuse any mistakes, I gotta run.

Office 2010 Trailer

WATCH THIS: http://www.youtube.com/watch?v=VUawhjxLS2I

Its the the Office 2010 Trailer. Map and PC aren't the only ones coming out of the box.



Spec Work

I happened to be looking for some poster inspiration from the AIGA archives and noticed a link to an article on the AIGA's position on spec work. I haven't had much luck with spec work myself (It usually leads to work I am not satisfied with and didn't get paid for). But I have noticed an alarming trend in a number of creative fields to use online contests to solicit spec work.

Threadless (which I heart by the way) asks illustrators and designers to compete for a chance to have their designs printed. Zuda is owned by DC Comics and has comic book creators competing monthly for a chance at publication. The best part is: If you win you get to sign over all rights to your work to DC.

Recently, I was introduced to a site called, crowdSPRING, where clients can post design projects and have designers compete for the work by submitting their designs if they are fortunate enough to "win" they will be paid for the work. Looking at the site I have to admit some of the projects are tempting, but I have to remind myself that no good can come of it.

I am glad that the AIGA includes this kind of spec work in their position statement, and I hope it is a passing trend...