Yes, there are some obvious things to avoid doing, i.e. Tropicana, but a subtle change in typeface or colour can make the biggest difference. I think our crit last night was a great start to this topic. It helped us get those creative juices following, but it also helped us to look at design from someone else’s standpoint.
On that note, I found some example of both non-profit and corporate redesign. Posted below are several examples of redesigns, what is your take on the redesigns? Personally, I like the Non-Profit Finance Fund. The content is much stronger and it is a clearer concept, and a better typeface. I also like Suramericana, it was never change before, and it was time for it to be done. (FYI, the company is located in Colombia). The worst on this list is Blimpie, what happened?
1 comment:
It's funny because i don't think i've ever seen the old BP in America, and now i see the new one all over. And yeah, what is Blimpie thinking? I don't get it at all. NFF's old logo looks like it says "nuff," like the slang term for "many." El Banco De Uno seems really fun for a financial institution. I don't read spanish but the website is pretty inviting. Love the sombrero!!
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