Rebranding London

Upon reading Elaina's post, I was inspired to research more examples of rebranding. That's when I stumbled upon this, a blog post referring to an RFP for rebranding London. How cool is that?

Moving Brands, a firm that specializes in branding, is one of the many firms who applied for the project. They created a blog called "A Brand for London," to document their work and collect input and ideas from the public to further their design process. Here is the link to their submittal. Unfortunately, they did not get called back, but it is still worth a look.

Also, if you are looking for a good book about rebranding, I recommend The Brand Gap by Marty Neumeier, its an easy read with a lot of great advice.