Circulon

Just recently I went to Macy's to buy new pots. I was looking for good quality because the ones I usually buy, are horrible to cook in after a couple months. The representative there was telling me that circulon was good..blah blah..to make a long story short, I bought the circulon pots. But as I'm looking at their logo and looking at the pots, I realize that everything goes together. If anyone else has circulon, you would know that the bottom of the pots has a raised circular design on them (which the lady told me is designed for distribution of heat). Also the logo are full and half circles and the most obvious, their name Circulon. I've never noticed it before, but that is one brand that is completely consistent with their designs. From my understanding no other company that makes cookware has the raised circles, but if it's designed to distribute heat evenly why aren't all companies using it? Maybe that's just a way to tell the brand without actually having to see their logo, which a lot of other companies do. I thought this was interesting because it made me think of Project 1 in redesigning a logo. Making something consistent, cohesive and recognizable makes for a good design, or at least a good start.