Simplicity in design

Great article about the simplicity of design from RISD President John Maeda.

http://www.huffingtonpost.com/john-maeda/technology-design-apple_b_291748.html

Articles like this make me smile. When simplicity in design and functionality are incorporated into products or projects everyone benefits. Sometimes, as a problem solver, I have to remind myself that the simple solution usually is the best. Simple usually doesn't mean the easiest or the first, but on the contrary, it can be the hardest and most elusive to conceive. Great innovators like Steve Jobs of Apple and David Kelly of Ideo know the importance of simple solutions, getting to the root of the problem and developing real, functional and timeless solutions. We should all emulate this philosophy as designers. Sounds easy enough.