In the spirit of our rebranding project (and to also play off of Tess's post about brand packaging in other countries), I thought I would post something I found interesting when I was in Ireland. Harp Lager, which I have always considered to be the other Irish beer, looks really different over there and is not nearly as popular among lager drinkers as Carlsberg and Heineken and is actually hard to find in pubs.
Apparently the brand split from Guinness in 2005 and lost its harp, which belongs to Guinness. According to people I talked to over there, the marketing since then has really focused on Harp's Northern identity (down on the bottom of the can it reads: Brewed with pride at the Great Northern Brewery) and caused it to fall out of favor in the Republic.
2 comments:
Ah, my fave...FYI, they just unveiled a new label here unlike the two you have shown. It's much brighter with green and yellow abound.
It seems every pub, no matter how small and out of the way has the same draft selection: Guinnness, Smithwick's Heineken and Magner's Cider (called something else over there). The beer selection at the supermarkets is even less exciting. I think we have been spoiled in the US by the ready availability of global brews and the superb craft brews brewed right here. In this case, I prefer being spoiled by the likes of Stone & Dogfish everyday.
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