Monday, September 21, 2009

I was searching around the web using the Ronald McDonald House as a reference because it seems to be one of the more "franchised" charities. I found that some RMH's in various areas usedifferent logos. They all seem to be spin offs of the "official" RMH logo, but i wonder why the just dont all carry the same logo and just signify with a geographical reference? I bring this case up because the Aunt Hattie's Place re-branding I chose may be an organization with franchising opportunities in its future, and I want to be able to add "Baltimore, Pennsylvania, etc... with out obstructing the logo. Should I be thinking that deep into it? I appreciate any feedback....




1 comment:

CB said...

I would just come up with the static logo and add location name to it. I think the Ronald McDonald House has become such a recognizable and identifiable name, that it gives them more flexibility to alter their logo while still keeping that "crayon" theme.