The Revenge of the White Space

I too agree with the fact that people want more, more, more, and am bored to tears by 90% of what I see. But what is interesting is some of the design I love many other don't "get." I of course, do not mean fellow lovers of design, but those the design is supposed to speak to, mostly in advertising. For example, there was a billboard downtown for Chipotle that my mother and I passed a few years ago. It was huge and simple--the line "honest ingredients" and a big close up of a cow with a little word bubble saying "She's not coming back." I loved it, it cracked me up, which is a very effective advertising method for me. However, I had to explain it for 15 minutes to my mother before she kind of smirked. Mind you, my mother is not stupid, but I have noticed the large amount of people who I wouldn't considered stupid that don't "get" anything other than "buy me, dammit." And really, as unfortunate as it seems, isn't that what it's all about? Selling to those who don't get white space or subtlety? Sometimes I think I'm just hardwired differently and couldn't that be a detriment? Sure, there are sucessful designers who do great stuff, but there are a lot more that put out caca. Because caca is what most people "get."