Intriguing article with lots of good info telling it like it is., no bullshit. Having a strong vocab of design terms, feelings and knowing the story of your design will help the client sometimes understand. It also shows the client that you know what your talking about and had a solid plan from the start. I think that too much BS may harm and ego of a well educated client or could be just a normal old Joe. Some people just do not feel comfortable being in a conversation and not knowing what the hell you are talking about and can't swallow their ego to ask a question.
I consider myself a bullshitter design and corporate. But in design I am more educated and have picked a lot over the years but I am really not into the presentation aspects. My financial corporate BS I have learned while on the job. I've learned that you can BS to these corporate suits but you need to do so where they will understand and use design terms that they would grasp.
During a design class during my Bachelors degree, I was involved in a critique where a girl called out a fellow after his presentation of his design and said "that is total horse shit". I had to agree. My classmate's design which wasn't a strong design but his presentation was so good it had some people sold and may have change some opinions of the reasons he came up with his solution. He must have used every tag word in his text book and explained them to a T.
Now I am going to track down that film and take looksee.
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