Bullshit, bullshit, bullshit, bullshit, did I mention bullshit?

This entry is not about bullshit but it amused me to scroll down the blog and see nothing but this word over and over; I thought it was pretty funny.

I'm on board with Emily and Tara when it comes to logo design. I think the issue is people looking for a literal translation from company/business to logo. Like the lady with all the pit bulls; just because her rescue shelter was specifically for pit bulls doesn't mean she has to cram all those damn dogs on her logo. I am not standing on a soap box--I think logo design is one of the hardest things to accomplish. It's like trying to find one word to use when you have 10 things you want to say. The way I'm approaching this project is by thinking outside of the box. The company I chose was the SoBo Cafe in Fed Hill—it’s super hip and funky with a bit of a west coast vibe with a splash of bohemia and blah blah blah. But I don't want to create the "obvious" logo (i.e. beachy, breezy type, warm colors and some stupid symbol). I am really going to try and figure out what is at the core of this place and then move forward. I am really not obsessed with Paul Rand (contradictory to my last 2 posts) but he said the reason design is so complicated is because it's so simple. I think we over-think...everything. For project 1 I am following the KISS theory my mother taught me years ago—keep it simple stupid. Smart lady, my mother.