Over this weekend, I had a chance to visit a local Maryland winery. I visited Boordy Vineyards, Maryland's oldest winery, in the Long Green Valley area of Hydes, Maryland. I took a tour of the facilities, tasted their wines, and spoke with the owners. This experience gave me some rebranding ideas for Project One. I really wasn't feeling too enthused about the Baltimore Window Factory idea from class, so I'm switching. The winery has a rich and important history not only to winemaking in Maryland, but to winemaking in the US. The wine shop also features a sitting area where my friends and I relaxed and drank wine while eating a picnic lunch. I came up with some ideas on informational graphics that could be showcased within the wine shop and sitting area. I've included their exsisting logo on the right. Its not a bad logo, but its a bit plain and sterile. The atmosphere at the winery is really fun and laid back, and with the harvest approaching they have some wonderfull events planned. I believe a rebranding can address this percieved atmosphere. The winery caters to a wide variety of people, and not strictly to the stereotypical elitist wine connoisseur type. I'm continuing my research and playing with some ideas on the logo change. Let me know what you all think. Thanks.
No comments:
Post a Comment