What is beautiful? Can it be defined? Taught? Learned? We all know when something is good or working, but what makes it really great? I appreciate the art of Kandinsky, Klee, the abstract expressionists, and the Russian Constructivist. I would appreciate the futurists more but their manifesto is just too macho. Some of Kandinsky’s abstract works vibrate a meaning that points at once to a distant past and a possible future. He tried to write a system or grammar of visual signs in his work Point, Line, Plane and On the Spiritual in Art. Many others have tried since.
I went looking for answers on our very own rock star designer, Ellen Lupton’s site to get some of her insights. Here she talks about re-skilling the design student.
She has some very interesting insights especially about critique and thinking.
From the AIGA site comes an article on an attempt to quantify the effectiveness of logos. About as easy as defining beauty.
And the truth… Some are very happy with the equation of: art + business = design. Some of us are less comfortable with that role. And some of us just want to make a living damn it. Here is a golden oldie from Salon in 1999 about a Shell Oil campaign.
Cheers!
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