Hi- well "law for all" was not the stunner I thought it was so now I want a new tag line.
Their old tag line is "helping people help themselves" which does not really describe what they do. How about:
"breaking the cycle one person at a time"
"revolving door no more"
or simply
"helping prisoners reenter society"
writing tag lines is hard.
Back to inspiration, I just got back from AVAM and you all must go and check out the pencil lead carvings. Simply amazing. The exhibit is brilliant as always.
2 comments:
Hi Pam,
I prefer the tagline "breaking the cycle, one person at a time". It sounds good when read aloud and I think it communicates what you want. "Revolving door no more" has a cute little rhyme, but I don't believe cute is what you're going for. "Helping prisoners reenter society" doesn't read as well as the first one. The first one says the same thing in a more compelling way.
pam,
none of these are making my whiskers twitch. cute isn't an option but cliche should be the first thing tossed out the window. all these sound like cliches. i think that's one of the problems with all of them. have you brainstormed individual words?
--amy
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