I have a filing we are running around in circles with this blog. We are discussing the same subject on more time and, yes, I agree that like and beauty are important part of design only if they communicate with the audience.
Being attached to your design is STUPID. As designers, if we want to grove we must be ready to rip a part what we designed and start from the beginning. Art history is full of such examples. Michelangelo Bounarroti was famous for doing this. We are only familiar with few artworks he created, majority never see the light of the day.
Hmm... Imagine that he is alive today, and that he has to sell The Last Judgment to some church anywhere in the world. I bet it will be the tough sell.
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