Re: Netflix

This is yet another example of Netflix being ahead of the competition. It’s also interesting to note that with Netflix, the platform is driving the content, with a majority of people who (binge)watch Netflix as opposed to a specific show. Hulu could use a creative rebranding along with a solution about ads.

it doesn't hurt that Netflix strongly suggest that you continue on to the next episode in a series

Hulu is only good for recent shows, and I didn't know about Amazon Instant Video until I read it somewhere in the menu for Amazon Prime. 

from the comment section:

"Streaming services do not sell content per se. There is nothing on any of those services that cannot be had for free, via piracy, for more effort and risk. The streaming services sell safety, reliability, a good user experience. Compare them on that basis and you see why they are ranked as they are. Netflix's user experience is clearly superior. Amazon's is all right, Hulu's is ruined by advertising."

"Anyone who wants to try to compete with Netflix needs to think in terms of good user experience and think global. Much easier said than done. Maybe Google or Apple could do it."

Sidenote: It's interesting that Hulu and Amazon uses green while Netflix sticks with black and red.