My initial post intended to be the article that Shannon posted, as seeing colleagues selling custom designed items (phone cases, shoes) is the only exposure I've had to this topic. This trend makes sense after reading the somewhat related rumors of chipotle gaining the upper hand over McDonald's by offering more choices.
I agree with Layla about the absurdity of a custom Oreo pack, unless your significant other really cares about the design on the package of junk food.
Services that offer custom laptop cases or anything else, in my experience, aren't convenient enough to take the time and consider. However, there could be some awesome service out there on the rise.
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