Thursday, September 19, 2013

Re: Get Ready to be Scared!

Ah, the classics. Thanks, Stephanie. I'll never stop laughing at the Instituto de Estudos Orientais logo, because I am twelve years old.

Speaking of logo disasters, has anybody taken a look at the new Yahoo! logo? (Was anybody aware that Yahoo! still existed?) Apparently it was designed more or less singlehandedly by the CEO, Marissa Mayer, over the course of a weekend... and it looks like something designed by a CEO over the course of a weekend. The weird kerning, the mismatched Os, the goofy exclamation point... every glance reveals something new and terrible.

You can read about the design process in Mayer's own words, depending on your tolerance for corporate cluelessness, or you can read this takedown by Fonts In Use. You may also enjoy this lengthy, and brutal, MetaFilter thread.

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