Saturday, September 7, 2013

RE: Dance or Type?

First of all, I LOVE this song. I was distracted by the music and the cool tricks performed by the sign twirlers because I also love to dance. Aside from those interests, this video is a good example showing that typography is everywhere- you can't walk down a street, enter a store, or watch t.v. without encountering examples of it. Selecting type in your design is essential. As designers we are trying to communicate a certain message, theme, idea, product, etc. to an audience and a fantastic way to reach our clientele is through the use of type in different contexts and environments.

When looking at this video, I thought it was fun to try to guess the number of different typefaces in the video. Some clips are fast, but I counted at least 10. Did anyone see more?

No comments: