RE: Get ready to be Scared!

I agree that the logos Stephanie has selected are either 1. Truly awful, or 2. creatively simple. I was looking through the 80 inspiring logos link you provided and I was going to post my favorite, but I realized I liked so many of them that it would be hard to choose. Instead I have decided to post a few of my favorites in no particular order:

Looking at the logos I have selected all together I have noticed a trend. I like clever, but I also like simple. If you look at the logos, each makes you feel a certain way, each has substance to it, each has depth. But if you take a closer look at the logos, you realize that each is merely a set of letters to form a word. They are all black and white (except for the small amount of blue in the last logo). There are no fancy or intricate decorations or designs. So, how can something so simple create so much emotion?

I think it is the simplicity that creates this feeling around the logo. (Note: I am not saying these logos were is to create. I am sure it took days if not months to think of having the word "peeled" look like peeling paper in all the right places, or to have the word "boot" stacked into the shape of a boot...). But think about it. Would Bison have as much of an impact if it was the word "Bison" layered on top of an image of a bison? Or, would the hole in the logo HOLE have as much significance if it was a hole around the entire word? How about if the quotation marks in talkmore were around the entire word rather then made into the "a' and "e?" Maybe, but probably not.

I have learned that when creating a logo, or anything for that matter, less is more. You must learn to compliment and enhance your design with each addition and change you make. And, it can be the little additions that make or break the design. I am sure that The Computer Doctors thought that their computer mouse concept was brilliant, and it probably could have been. But the execution was not there. This is not to say the designer is not a good designer, but as we discussed in class, take a step back to make sure everything is working. I loved my Active sweatband, but I never would have thought it could be misconstrued as a head wound because I was too close to the subject. I am sure that is the same as Shirley's comfy chair design. It is an awful (sometimes funny) feeling when you realize this, but all you can do is grow move on, and make a better design.