Thursday, September 19, 2013

RE: Get Ready to be scared!

Logos, both good and bad, seem to be and endless source of entertainment, awe, and comedy. We've discussed them in every design class we've ever had. I think I even remember writing another blog entry (for another class) where I likened the act of creating a logo to the act of creating a poem: you have a very small space in which to work and must be concise, economical, clever, and extravagant in your aesthetic decisions all at the same time. As a result, things can either go very well or go horribly, horribly wrong.

Anyway, some of my favorite design show and tells ever revolve around looking at logos with hidden images and symbols in them--some obvious (Fed-Ex, even UB), some not as much. Here are a few I discovered recently that I hadn't seen before. They all speak for themselves, except perhaps for the first one: the Sony Vaio logo is made up of symbols which represent an analog (V & A) and a digital (I & O) signal.









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