RE: Dance or Type?

I think I counted 15 different typefaces, but like Antoinette said, some scenes moved so quickly I may have missed some or counted the same twice. When I first watched this video after reading the blog title "Dance or Type" I was expecting to see people making words or letters with there body. I realize this may have been a kind of ridiculous idea, but I must admit I was a little disappointed to find a typical music video. So, I went searching the internets and found this cool little RickRoll typographical "dance." For your viewing pleasure please click here.

But back to the music video. When I first watched the music video, I honestly didn't think much of it. I saw some cool break dancing, sign spinning, and interesting neighborhood scenes. Nice, but nothing special. But, when I watched it a second time, I realized that everything was shot at a certain angle, in front of a certain sign, for a certain length of time, for a reason. Just like print design, everything was in the screen for a reason. The graffited stores, and store signs, and lettered posters where not in the background just because that was the easiest place to shoot the video. Each decision, each typeface and word and letter help to set the mood of the video. It gives the song and music and dancing another level of meaning.