Wednesday, October 19, 2011

Re: Print Handbook

This book seems really useful. I think this type of information, the technical aspects of print design, is what I was sorely missing when I started working in a professional design environment. I had never taken Designer's Survival Guide, so dealing with file types, inks, paper, and printers was something I had no experience in. OF course, having to work with it every day makes you learn it very quickly. However, I made a TON of mistakes when I started. I think the majority of my mistakes were dealing with spot colors, dealing with file setups (i.e. bleeds, gutters, stepping up files, etc.), and dealing with offset print design.

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