Project1_FFL Logo

I have been working more in the logo and I feel I'm almost done. I hope you guys can let me know tonight in class what do you think? I feel that the whole process has improved a lot the first idea and allowed me to also incorporated much more meaning.

Reading David Airey blog, I like what he has to say on this subject. He always check five elements in every iconic logo, maybe if you read this that can help us to discuss tonight:

1. It’s describable
2. It’s memorable
3. It’s effective without colour
4. It’s scalable i.e. works when just an inch in size
5. It’s relevant to the industry in question

Maybe points one and two go hand-in-hand, because if you can’t describe what a logo looks like then how will you be able to remember it?

Point number three is important because colour is secondary to the shape and form. I leave colour to the end of the design process as Amy suggested, because if the mark doesn’t work in black only, no amount of colour will rescue it.

Point number four (It’s scalable ) is vital for collateral, such as office stationery (pens, pin badges etc.)—all those little things that can easily be overlooked.

Point number five, the design must be relevant for the business it identifies. This is accomplished through in depth research into the industry involved, and helps to differentiate from closely associated competitors.

Thanks and see you soon.