Thursday, December 4, 2008

"real beauty" trick?

I think I misrepresented myself in my last blog entry, and for this I feel bad. I absolutely DO care that women are objectified—sometimes, some ads do strike a nerve (although not very often) and I have to agree with Emily about being completely desensitized. I am aware of the way women are displayed to the public but somehow I manage to move on without a thought. We (and it seems like most of us) should take the time to think about what advertisements mean and what messages they are sending; especially because we are designers. We are (or are going to be) the people sending the messages.
I was talking to a friend of mine the other day about our class/blog discussion and we landed on the topic of the Dove “real beauty” campaign. I never thought about this before but this campaign objectifies “real” women as much as it does super models. Why do any of the women have to be in their underwear at all? If Dove is such a great skin product why not show animated skin cells in the ads?

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