Do you think social media plays a huge part in the hiring process?
I think this varies from company to company. There's enough horror stories of idiots losing their jobs/potential jobs because of some ill-timed social media posts that I'm wary of writing about work on any of my profiles. I've heard, though, that some companies will demand your Facebook login credentials so they can check it out--I don't know if this is true, though.
What sites do you focus on for social media and networking?
Twitter, Facebook, Instagram, and the list goes on...
Do you see all social media as an avenue for a networking possibility/career opportunity?
Sort of--there are so many people on all avenues of social media that standing out is almost impossible. I think it can enhance your chances (assuming a potential contact/employer is impressed by what you post), but I wouldn't go by social media alone.
How important do you think it is to have a social media presence?
Very. You want people to get to know your brand, and they can't really do that if they don't have a way to keep track of you and your work. For instance: I recently discovered an excellent food blog, which features an email subscription option and Twitter and Instagram accounts, through which I can get up-to-the-minute blog updates. The blog also has its own Pinterest, on which it pins both its own recipes and others' recipes. It's maintaining its brand while also building a web of resources to benefit both itself and its readers. The best thing is that the blog is run by a family, and they're always very friendly and quick to respond to reader comments, which means I feel comfortable asking for tips--which means that I'll keep coming back to them.
What are your thoughts on the article? Do you feel it is accurate?
It sure would explain a lot.
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