Wednesday, November 13, 2013

Typography Trends

When I asked professor Google about typography trends, I discovered a few common threads: Larger typeface sizes (16-18 pts for body copy), slab serifs fonts, flat design (as Stephanie mentioned early on), and handwritten type. Writers also mentioned simpler, sleeker design styles, a general increase in white space, and a preponderance of vintage styles.

Below are some scans I made of Anthroplogie's November lookbook. Although the photos are readily available online, the beautiful typography is conspicuously missing from their website. I used to throw these lookbooks away as soon as I got them (because they only reminded me of how broke I am), but now I love to look at them: Anthro's aesthetic sensibility is so sympatico with my own, I just can't tear my eyes away from their print catalogs.

The large decorative font they've use below is so lovely, flat, geometric, and clean, with extreme stroke contrast and a definitively vintage look. My favorite element has to be the unique long, sweeping tails/ascenders/descenders/etc.  I actually re-drew it in Illustrator (minus all the long tails) so I could produce a large enough image to send through Myfonts.com's font identifying program, WhatTheFont. Unfortunately, I seem to have stumped them. If anyone recognizes this typeface, please tell me what it is!












3 comments:

Stephanie Lemghari said...

'O wonderful, wonderful, and most wonderful wonderful! i am smitten with this font!

Nathan Rosen said...

I suspect that this font was custom designed in-house. Look closely at the "ND" pairs in "OF LAND AND SKY". They're different; one D has a ball and the other doesn't, and one N has a descender with a ball and the other doesn't. Their designer either made it from scratch or modifies it heavily in each use case.

Beth Varden said...

I noticed that too, Nathan. There are also two different "K" letterforms. I think your suggestion is very possible, especially since I struck out with the font identifier. However, I have seen many display typefaces that offer a separate "alternate" font set, especially if the designer is having fun with serifs, terminals, ascenders, and descenders. In the event that's not the case here, I think this is a font worth learning how to draw--I'm certainly not above appropriating an amazing custom font for my own use!