Tuesday, November 12, 2013

Re: 2013 Design Trends in Print

Design trends. Hm. Well, in light of the original Aaron Kitney blog post, here's something of a rebuttal: 13 Popular Print Design Trends of 2013 (That Make Us Cringe). I don't entirely agree with all of these points--some of these techniques have their uses, while others are much more fundamentally flawed and don't have much to do with 2013--but it's not a bad overview of design mistakes.

And speaking of trends, here's a predictive infographic I found here:


I hope it's wrong, because it's really, really ugly.

But here's the problem with trends: they're transient and temporary, by definition. Rather than spending our time and effort concerning ourselves with trends (following them, creating them, consciously avoiding them), wouldn't we be better off pursuing an ideal, timeless design philosophy? Plato's design, if you will. It would look good and be usable for any audience, at any time. This may be impossible, but I'm not willing to believe that yet.

Of all the sites I've seen on the Internet, MetaFilter probably comes closest to timeless perfection in visual design. Here's what the front page looked like in its beta-test infancy in 1999:


And here's what it looked like this very afternoon:


Very little has changed. Even the colors are the same. The layout is clear and usable. Instead of chasing trends, maybe we should strive to get things right the first time.

1 comment:

Stephanie Lemghari said...

Hi, Nathan. Thanks for sharing the tacky print trends and web trends.

I appreciate your viewpoint on trends, but let me play devil's advocate back to you--leaving the word "trend" out of it, shouldn't all artists strive to push the envelope and do new things? If we didn't try new things, how would we know if the first designs were the best and not the new designs or techniques that someone discovered?

Moreover, won't an "ideal" design become background noise and is it not our job as designers to find new ways to get our information noticed?

I'm afraid MetaFilter doesn't appeal to my aesthetic. This will be fun to debate in class with everyone; I'm ready to have my opinion turned if your arguments are sound. :)