I completely agree with you, it seems like logos are the
most daunting task in design for me as well. Unfortunately I can’t help you
with trying to get out of the rut of one-minded ideas because I admit I have
the same problem. I think my problem is that I become so attached to the
concept and that makes it harder for me to take a step back and reevaluate
what’s going wrong with my design. The most useful way for my to get back on
track is to get feedback from other designers they usually have a pretty good
idea about what’s going wrong and it usually something that I probably don’t
see when I look at the same piece. I admire designers who can derive a variety
of ideas from concept by using an organic material. I never tried to create a
design using organic typography or thought of a logo that I could have created
out of that material but I have seen some other designers who have taken on the
task on Bēhance and their work comes out looking amazing. But I do think that would be a pretty awesome idea for a
class so that as a designer we could expand the way we think about how we
design materials. I mean it would differently provide us with an advance in our
design process.
Check out some of their awesome work.
A designer that I like is Julie Zhuo because to her its not about the end result of a design because to be honest sometimes the end result stinks but its more about the journey that got you their and how that concept could take you to a complete different way.
I really liked your subject maybe I'll try a little experimentation.
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