One of the great things about the holidays is the release of new commercials. My wife was watching A White Christmas before bed and I happened to sit down for a few minutes before turning in. This fantastic American Express commercial came on which was segmented in two parts: the first part showed frowns in normal everyday items...for example a simple crease in a chair coupled with the riveted buttons on the back cushion. Nothing was altered. The second part, where they spoke of what kind of benefits AMEX can bring, showed smiley faces in everyday items...the one that stood out at the end was the front of a prop airplane. Again, nothing was altered to force the smiley face images.
I just thought this commercial was very clever. I believe I called it "brilliant" last night. I just searched it on YouTube and it wasn't out there yet, but I'd be interested to see if anyone else has seen this and what they thought of it.
3 comments:
I have seen it a few times, it is a great commercial, very clever.
Not sure where you have been, but it has been running in one form or another since late summer.
http://www.youtube.com/watch?v=m56F4EKN9hg
I've been sitting in front of the computer :)
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